Aroma Candle Collection
BRANDING SUITE | PACKAGING DESIGN | CULTURAL STORYTELLING
This project pays tribute to my sister, Roma, and South Asian culture, transforming any space into a nostalgic haven for the Desi community. My goal was to create a product line that spreads cultural awareness while celebrating the beauty and richness of South Asian heritage, delivering a meaningful and immersive sensory experience.
The collection features three carefully crafted scents—sweet, floral, and fresh—designed to evoke sentimental memories. Each candle is accompanied by an accordion-style pamphlet detailing its symbolic representation, cultural illustrations, and insights into social issues related to its theme. To enhance the unboxing experience, every candle includes a personalized matchbox and a thank-you card with candle care instructions.