Rogue Cooper Beverage Design
LOGO | ILLUSTRATION | PACKAGING DESIGN | TYPOGRAPHY
Foundry Brewery is a conceptual company created for my undergraduate coursework, with Rogue Cooper being a fictional brand developed as part of my design project. For the Rogue Cooper Bourbon Porter, a richly flavored beer aged in Maker’s Mark Bourbon casks, I crafted a label design and branding suite inspired by the beer’s personality and artisanal production process. Drawing from the bourbon barrels that define its flavor profile, I designed the label to resemble an illustrated wooden barrel, evoking a rustic aesthetic that highlights the beer’s craft origins.
In addition, I created supporting collateral that included bourbon barrel-inspired beer coasters and a t-shirt design featuring an illustration paired with the logo, creating a cohesive and engaging brand identity. My goal was to translate the beer’s ingredients into a visual experience that reflects its artistry and appeal.
This Oast Haus Beverage Design
LOGO | ILLUSTRATION | PACKAGING DESIGN | TYPOGRAPHY
This Oast Haus is an additional fictional brand developed as part of my design project. For This Oast Haus Imperial IPA, a brew with an intense hops character and exciting flavor profile, I designed a label and branding suite that captures its vibrant essence. Inspired by the beer’s flavor notes—ranging from sweet cherries and orange peel to Grand Marnier liqueur—I developed a bright, colorful theme that reflects its depth and balance.
The label features an illustrated hops plant, a key ingredient in IPAs, creating a dynamic visual element that integrates seamlessly with the logo. Supporting collateral includes a baseball cap design utilizing the logo's pictorial mark and a set of beer coasters, further extending the brand identity.